There is a well-known saying, “birds of a feather flock together.” This is exactly how you would describe a meetup. It is a gathering of like-minded people who get together to discuss and practice activities related to their shared interests.
Meetups are happening in thousands of cities all over the world, and covering a large variety of interests, including technology, writing, and fitness, to name just a few. According to the website Meetup.com, in the finance category alone there are currently 672,748 members belonging to 1,738 groups!
What Are Meetups and Why Are They Organized
Meetup events are real-life gatherings of people who usually initially met and interacted with each other online. They are generally quite informal and organized around a certain topic, with speakers who talk on related subjects. They are a great way to share knowledge, learn new things and, above all, network with others.
Each person you meet influences your mental universe in a way that has the potential to make a substantial impact upon the causality of the intellectual development of an entire species.
They can be organized by individuals or by companies, in formal venues or cafés, with or without attendance fee or goodie bags, but what they share is connecting people, communicating knowledge, and creating a community.
3 Key Reasons To Join A Fintech Meetup
Meetups are a great way to not only network and meet new friends, but also to engage current and potential new customers, increase brand awareness, and generate sales leads. As for fintech meetups, the following are the key reasons to join one or even start one.
1. Increasing brand and industry awareness
When you mention fintech or digital disruption in banking to a member of a general public, they might vaguely know what you are talking about, as long as they don’t have to go into details. Attending a fintech meetup as a representative of your company, volunteering as a guest speaker, sponsoring or even hosting and organizing a meetup, can be a great way to increase brand awareness, present yourselves as experts in the field, and demystify some misconceptions about the industry. Meetups can be especially effective in small markets where they can set your firm apart as a credible leader in the industry, making you a go-to resource for journalists.
2. Learning about industry
Meetups are a great source of news and new trends that may affect your industry, as well as of new projects that are being developed. You can also learn, but you can teach as well. Meetups usually create an environment of knowledge-sharing where people are able to extend their skillsets, but also share their expertise and experience with others.
3. Attracting new talent
Since industry-specific meetups are usually attended by people belonging to the industry, they are a good place to find and recruit new talent for your company. This can be achieved either by recruiters attending a meetup, by company hosting a meetup, or simply by sponsoring a meetup and creating brand awareness among attendees
How to Get the Most Out Of the Meetup Experience
- Share your knowledge, as others will share their knowledge with you.
- Network and meet new people. Don’t forget to bring your business cards with you.
- Jot down ideas and inspirations you get from the speakers and meetup attendees.
- Share your struggles, as you may get helpful advice.
- Communicate, mingle and have fun.
Each person you meet has something to teach you. Learn from each person!
Mercury PSI on meetups
Mercury Processing Services International has proven itself numerous times as a leader in the payment industry in the region. One of the proofs to that are speaker invitations for different events that our employees receive, and organizing successful events ourselves.
Recently, our Head of IT Operations David Llewelyn was invited to talk about his experiences in working in IT at the Leading in Tech Meetup. He talked about his 30-year-long professional experience in 22 different organizations, about managing people during change, and also about his new life in Croatia.
We, in turn, asked him a couple of questions about his meetup experience.
How would you describe your first meetup experience in Croatia and how did you enjoy speaking to local IT and fintech experts?
I really enjoyed the discussion, it was informal and relaxed, which made it easy to talk about experiences that we have in true life and without filters. The audience where clearly engaged and the questions at the end were as thought-provoking for me as I hope they were for the audience. And certainly, many of the ideas and comments emanating from the groups’ discussions demonstrated a clear maturity of thinking and interest around organizational development.
Do you have any previous meetup or similar gathering experiences?
I have participated in different groups and discussions back in the UK. However, this was the first time with such a diverse group of people from such a wide range of industries. So, I was not really sure what to expect. However, I was pleasantly surprised by the event.
What would you advise to people who are just starting to attend meetups or are considering it?
Do it! In technology, many if not most of us are introverts and run away from the idea of such events. But this was different, the relaxed and friendly environment was completely open and welcoming. And this was very evident from the groups’ discussions. You can also turn up and sit at the back and listen, however, I will guarantee that soon something will be said that strike a chord or which you have an opinion on and the relaxed nature of the event will mean that you will find yourself joining in. And after all, with pizza and beer is served at the end, what more could you want!
Read more about the event on the link https://www.meetup.com/Leading-in-Tech/events/267759305/.